From the tray
How we operate, what to expect, and where the promise starts and stops.
Applications use your form and your destination inbox. We do not resell your file, we do not keep a shadow copy for other shops, and ownership is written into the service agreement. You can ask us to introduce you to a current desk before you sign.
Yes. Merchant cash advance is the whole practice. The complaint rates, the statement upload, the way a file actually funds — that is the work, not a side vertical.
A completed funding application with bank statements, sitting in your inbox or CRM, tagged to the batch it came from. We do not count an open or a one-line reply as a win. On the Fold desk, shops should plan for 100–200 completed files a month once the program is at full speed.
A tool gives you a login and a warmup slider. MCAINBOX is the desk: domains, copy, replies you review, the apply tray, and reporting. You supply the list. We run the rest.
You send batches for us to mail. You keep the source file. We will not point you to a lead vendor and we will not sell data. Sourcing is your job; placement and conversion are ours.
We seed-test placement to Gmail and Google Workspace. If that inbox rate falls below 90% after you are at full speed, we credit the calendar days in that dip. The promise is placement, not funded deals. Yahoo, Hotmail, AOL, and consumer Outlook addresses are out of scope because those inboxes are a poor fit for this channel.
Fold starts at $7,000 a month for up to 150,000 sends. Flight is $10,000. Fleet is $20,000. Billed on the 28th; the first charge is pro-rated. You can cancel from month three. Month one is build — no applications by design.
Weeks one through four stand up domains, pages, and the apply tray. Month two ramps volume. Full speed is typically late in month two. That first quiet month is the foundation, not a stall.
No. Copy is written per shop, then varied per recipient. Shared templates across brands are how filters fingerprint an industry.
Yes. The qualify form takes about a minute. If the shop is a fit, you book a short call. Bring questions. There is no hard close on that call.
Ready to send
Placement to Gmail and Google Workspace is seed-tested. If it drops below 90% after you are at full speed, those days are credited.